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A lot of the time we miss new and incoming direct orders. This leaves us with egg on our face when the customer comes to pick it up in store, and occasionally causes us to miss the window to get it out the door same day for shipped orders.
Somehow setting up a sound file to play when a new direct order comes in would be useful. Don't leave it a generic dinging noise though, let us pick out the file that plays back so it doesn't leave us sounding like a fast food restaurant. I would use a gong for an order Awaiting Payment for example, and a war-horn for Payment Received. This lets us know we should get right to it.